SARASOTA, Florida August 15, 2025 – Looking to avoid the pitfalls of interrupting its subscribers viewing,  The B Stream placed an emphasis on audience comfort while incorporating brand integration. The result is a new format that enables an enjoyable streaming environment while enhancing brand retention. 

As an alternative to commercial breaks, scripted integration of brands through product placement has been a focus of B Stream Originals, currently in production. Building brands into the storyline as opposed to more traditional forced environmental placements has created a more natural viewing experience. During test screenings, 0% of viewers reported the feeling of being advertised to. Meanwhile, when asked to list any brands they recalled seeing in the test screenings, a 90% brand retention rate was observed. 

Direct placement of video ads have not been completely removed. Instead, short form videos have been paired with movie trailers. Trailers are viewed more frequently than the majority of movies themselves. This increases a brand's exposure while placing the burden off the shoulders of those trying to enjoy a film uninterrupted. 

You can find numerous brands currently taking advantage of these partnership opportunities such as Cattle Dog Coffee Roasters, Wild Sun (Beer & Wine), Defiant Whisky, and Pickled Planet. Here is an example of Defiant Whisky being attached to the Barn 2 trailer: CLICK TO SEE THE TRAILER.

Operating as a subscription streaming service, The B Stream releases movies and TV series in the uncensored manner they receive each title. It never interrupts its viewers movie watching with advertisements and even features a social media element it calls The Hive (the community feature on its apps). Here subscribers can interact with each other, post their own videos and photos, and even request movies to be licensed. Subscriptions are available as low as $5.99 a month when purchased annually or no commitment required for only $7.99 a month. It can be found at thebstream.com and through your Apple and Google Play App stores.  A 3-day free trial is currently being offered.